Duties: Consult with clients to establish the overall look, graphic elements and content of communications materials in order to meet their needs Determine the medium best suited to produce the desired visual effect and the most appropriate vehicle for communication Develop the graphic elements that meet the clients' objectives Prepare sketches, layouts and graphic elements of the subjects to be rendered using traditional tools, multimedia software and image processing, layout and design software Estimate cost of materials and time to complete graphic design Use existing photo and illustration banks and typography guides or hire an illustrator or photographer to produce images that meet clients' communications needs Establish guidelines for illustrators or photographers Coordinate all aspects of production for print, audio-visual or electronic materials, such as Web sites, CDs and interactive terminals Coordinate sub-contracting Work in a multidisciplinary environment Supervise other graphic designers or graphic arts technicians. A university degree in visual arts with specialization in graphic design, commercial art, graphic communications or cartooning or completion of a college diploma program in graphic arts is required. Experience or training in multimedia design at a post-secondary, college or technical institution may be required. In addition to the arts, training in biology, engineering, architecture or a scientific field is usually required for medical, technical and scientific illustrators. Creative ability and artistic talent, as demonstrated by a portfolio of work, are required for graphic designers and illustrators.
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